sitelen esuntm

[back to writing, o sitelen!]

nasin mani li lon ma ale la, jan li ken esun e ijo ale...
sitelen esun la, sina ken esun kin e nimi pi toki pona!

sitelen esuntm is a writing system for toki pona based on sitelen Lasina which uses the power of brand recognitiontm.

Every pu and ku suli word is written using trademarked logos. A few longer words may use a combination of two or three brands.

Typos and nimisin are written on Starbucks cups, and proper nouns are written in the style of the Share a Coke With marketing campaign.


It's impossible to walk in a city for more than five minutes without seeing an ad. You can't watch a film or a TV show without seeing a bunch of product placements. I bet you could easily count 10 different brands just by opening your fridge. Thanks to sitelen esuntm, even your fun little conlang can remind you of capitalism now.

pu words

ku suli words

punctuation

proper nouns

typos and nimisin

  • Starbucks cup A wrongly spelled word on a Starbucks cup
    With the Pecita font